Monday, 5 December 2016

Year End Reflections

The Future of Seawall Fibres

Well, our newborn indy dyer company has been in business for 6 months and we thought it was time
for a little reflection.

First, to those who have supported us in so many ways, thank you, thank you, thank you!!
To say that Seawall Fibres has been successful beyond my wildest dreams would be an understatement since even I don’t have dreams anywhere as wild as this!

We have sold much more than we thought possible and we now have more than 700 followers on
Instagram and over 60 members of our Ravelry group.

Our baby is growing!

Probably the most gratifying is the 30 five star reviews we have on Etsy.

We are now shipping orders all over the world! Thank you internet!

Several retailers have asked to carry our yarn in their stores and we have collaborated with several

There have been some growing pains but all in all we are very proud of what we’ve done and
especially the product we have presented to you.

All of this has caused us to reflect on our original goals and what we want to see in the future.
Initially, we wanted to be a small, niche company. Now, we see that we could be a much larger
company. But we have decided to stay small.

The Original Seawall Fire Agate Trio

I started Seawall Fibres because I love knitting, I love dying yarn and I love knitters. I wouldn’t have
nearly as much fun administering others and I would lose contact with you- my customers and friends.  It is so much fun reading your comments on instagram and communicating directly with you via the ravelry threads and I would never want to give that up.

Our Malachite Trio on Pumice

But the realities of being small mean that we can’t be all things to all people. We are in a fashion driven market where colours change and we have to reflect that and the only way to do that is to constantly introduce new colours and retire some others. There are a few colourways that have proven to be extremely popular and we will keep these going forward. For instance, our Fundy Storm pretty much sells out every time we dye it.

So you are likely to see more “Sold Out” signs on Etsy and some colours will disappear. We are
considering a sale in January to kick this phase off.

But we know knitters and for some, a specific project may just scream for a particular colour and weight. So for you, we are going to develop “The Yarn Barn” which will be hosted on our blog Here, you will find all our discontinued products and if you really really want more and are really really nice to me (ie. Order a minimum of 3 skeins, pay in advance and wait a little longer for delivery) I’ll dye a batch just for you.

Also, while I love all the great reviews, I really value your feedback of all sorts and so we are going to start a product feedback thread on Ravelry for this purpose. If you are not already a member of our
group, I would really encourage you to join. I promise you you will have a blast and meet some very
“interesting” fellow knitters (or hopeless fanatics as my father calls us).

So, for better or worse, we will stay small, capping the amount of yarn we will dye each year, doing all the dying personally and taking care with the shipping of each order.

The Artist's Mark on Digby Neck

Seawall Fibres Yarn will be available at one retail shop only- The Artist’s Mark Shop on Digby Neck, Nova Scotia (you really should plan a vacation to this area and visit the shop).

So again, thank you all for your support. I am a people person and want nothing more than to get to
know each of our customers and share with you the fun of our wonderful obsession.